The Growth Marketing Handbook

You should know that most companies never actually get paid channels to work profitably. Instead, they rely on a mixture of sales, word of mouth, product-led growth, and content marketing.

This handbook is a series of articles about the art of growth marketing (and not growth "hacking") you can read online for free. The intro starts off with a profound statement that unprofitable paid ads are still the way to "ignite the fire".

The lack of fluff in content makes it easy to scan and use as a reference.